News
GP ICE RACE ICEOLATED
2022
COVID forces another year of no visitors on-site. Nevertheless, GP kept going with a week of content productions – the GP ICE RACE ICEOLATED Edition kicked off the new year as an automotive media highlight on ice.
With special guests like Max Verstappen, Ken Block, Aksel Svindal and JP Kraemer joining us in Zell am See we kept the GP Spirit alive and could include millions of you watching on the screens at home.
GP ICE RACE ICEOLATED
2022
COVID forces another year of no visitors on-site. Nevertheless, GP kept going with a week of content productions – the GP ICE RACE ICEOLATED Edition kicked off the new year as an automotive media highlight on ice.
With special guests like Max Verstappen, Ken Block, Aksel Svindal and JP Kraemer joining us in Zell am See we kept the GP Spirit alive and could include millions of you watching on the screens at home.
Late January
Unforeseen changes in 2022 forced us to regroup, refocus and adjust to external circumstances. Whatever the weather, conditions, traction or Corona limbo – together with sponsors, partners and competitors we modified planning but not our expectations.
Expanding from a three day event to a week of automotive highlights, we were able to keep most of our planned event assets and create a digital kick-off for the year.
2022 GP ICE RACE ICEOLATED – KEEPING THE SPIRIT ALIVE
